
Introduction
For most users, Salesforce becomes the backbone of daily operations, handling everything from lead management to customer insights. However, as Salesforce and other tools become increasingly embedded in business workflows, the complexity of sales tech stacks has escalated. One area of frustration has been Einstein Activity Capture (EAC), a Salesforce feature designed to automate activity logging between Outlook and Salesforce.
At first glance, EAC appears to be a useful solution, allowing teams to automatically sync emails, meetings, and tasks directly from Outlook into Salesforce. But the limitations in its architecture and the associated user experience have left many wondering if it’s worth the hassle. From data storage challenges to syncing issues, the pitfalls of EAC are well-documented. In this blog, we'll explore the major pain points surrounding Einstein Activity Capture and introduce Mavlon—a robust, secure, and efficient Einstein acrtivity caotyre alternative that sidesteps EAC's limitations and empowers sales teams to work seamlessly with Salesforce and Outlook.
Why Einstein Activity Capture Falls Short
Despite the initial promise, Einstein Activity Capture has struggled to meet user expectations in a few critical areas:
1. Data Storage Limitations
A common concern with EAC lies in its data storage mechanism. Unlike standard Salesforce features where all data resides within the Salesforce CRM, EAC stores synchronized data on Amazon Web Services (AWS). For users on the EAC standard plan, data stored in AWS has a strict 6-month retention period, after which it’s automatically deleted. This retention cap poses challenges, particularly for businesses that rely on historical data for insights, compliance, or strategic decision-making.
The reliance on third-party servers for data storage also presents security concerns. Sensitive customer data is stored outside the CRM, raising red flags for companies focused on data integrity and protection. For organisations that must adhere to strict data regulations, this lack of control can feel like a ticking time bomb and makes them look for Einstein Activity Capture alternative.
2. API Accessibility Issues
Salesforce is known for its powerful APIs that allow organizations to build customized solutions and enhance CRM functionality. Unfortunately, because EAC data is stored externally on AWS rather than natively within Salesforce, it cannot be accessed, updated, or deleted using Salesforce APIs.
This limitation hampers the capabilities users expect from Salesforce and restricts their ability to leverage the CRM’s potential for automation, custom workflows, and in-depth reporting.
3. Syncing Delays and Performance Bottlenecks
Syncing delays are another notable pain point for EAC users. While EAC does automate the syncing process between Outlook and Salesforce, it can experience significant lag, with delays extending up to 24 hours.
This lag can be frustrating for sales teams who require real-time updates to manage leads and close deals swiftly. An email sent at 9 a.m. could take hours to appear in Salesforce, limiting the immediate action teams need to drive results. Hence prompting users to look for Einstein Activity Capture alternatives.
4. Limited Customisation and Reporting Features
Another downside to EAC is its lack of customisation. Since EAC data isn’t stored in the Salesforce CRM, it cannot be used for custom reporting or analytics in the same way as native Salesforce data. This limitation restricts the user’s ability to generate insights, as much of the data remains siloed on AWS, disconnected from Salesforce’s powerful analytics tools.
Mavlon: The Ideal Einstein Activity Capture Alternative
Given the frustrations associated with Einstein Activity Capture, it’s no surprise that users are searching for a more reliable alternative. Mavlon emerges as an ideal solution for Salesforce-Outlook integration, designed with efficiency, security, and user experience at its core. Let’s explore how Mavlon addresses each of the critical challenges that EAC struggles with.
1. Data Storage Within Salesforce CRM
Unlike EAC, Mavlon is built to work directly within Salesforce, ensuring that all synchronized data stays within the CRM itself. This eliminates the need for third-party storage and allows organizations to maintain full control over their data.
With Mavlon, there are no data retention issues—historical data is retained within Salesforce according to the user’s storage policy and requirements. This is a game-changer for businesses that rely on a complete picture of customer interactions to make informed decisions.
Benefits of Mavlon’s Data Storage Approach:
Full Data Retention: No expiration of synchronised data, which remains accessible indefinitely.
Enhanced Security: By storing data within Salesforce, Mavlon eliminates the risks associated with third-party data handling.
Compliance-Friendly: Mavlon’s data storage practices help businesses comply with industry regulations that mandate strict data handling and privacy measures.
2. Seamless API Accessibility
Mavlon integrates seamlessly with Salesforce’s APIs, enabling full access to data for automations, customisations, and reporting. This means companies can build tailored workflows that automate repetitive tasks, saving valuable time and reducing human error. With Mavlon, all data synced from Outlook is fully accessible and manageable through Salesforce’s APIs, allowing for real-time integration into sales processes.
Benefits of API Access with Mavlon:
Advanced Customizations: Customise workflows and automation rules as needed to match your team’s unique requirements.
Enhanced Reporting: With full access to data, Mavlon enables users to leverage Salesforce’s analytics tools, creating insightful and detailed reports.
Automated Workflows: Set up complex, automated workflows that streamline data entry and ensure accurate, up-to-date information within the CRM.
3. Real-Time Syncing for Enhanced Productivity
One of Mavlon’s standout features is its real-time syncing capability. While EAC can experience delays of up to 24 hours, Mavlon ensures that emails, events, and tasks are synced almost instantly from Outlook to Salesforce. This real-time capability means that teams can rely on Mavlon to provide the most up-to-date information at any moment, a critical advantage for fast-paced sales teams who need accurate data to close deals efficiently.
Benefits of Real-Time Syncing with Mavlon:
Improved Responsiveness: Sales agents can act on real-time information, helping them respond to leads and opportunities without delay.
Reduced Lag and Frustration: Eliminate the syncing delays associated with EAC, allowing your team to work seamlessly.
Increased Productivity: With immediate access to the latest data, sales teams can stay focused on their targets without missing a beat.
4. Customization and Enhanced Reporting Capabilities
Unlike Einstein Activity Capture, Mavlon’s data integration with Salesforce ensures that all synced data can be used for reporting, analytics, and customization within the CRM. This makes Mavlon not only a data syncing tool but also a valuable ally in creating custom sales insights.
With Mavlon, teams can craft detailed reports that measure everything from engagement frequency to response times, providing insights into how well the sales team is connecting with leads and customers. This data can then be analyzed to inform sales strategies, optimize workflows, and drive greater success.
Benefits of Customization and Reporting:
Salesforce’s Reporting Power: With all data readily available, users can generate detailed reports and dashboards directly within Salesforce.
Custom Insights: Gain a comprehensive understanding of team performance and customer engagement.
Strategic Planning: Use insights to refine sales tactics, uncover trends, and create data-driven strategies for growth.
5. Enhanced Data Security and Privacy Compliance
Security remains a top priority for businesses handling sensitive customer information. Mavlon’s approach to data security goes beyond the basic safeguards, ensuring that all information stays within Salesforce’s secure environment, protected by Salesforce’s rigorous security protocols. By avoiding the third-party storage that EAC relies on, Mavlon provides peace of mind for businesses that need to comply with stringent data regulations.
Benefits of Mavlon’s Security Standards:
Data Integrity: Keep sensitive customer data within Salesforce, without the need for external storage.
Regulation Compliance: Meet regulatory requirements with Salesforce’s built-in compliance features.
Peace of Mind: Protect valuable information with Salesforce’s secure infrastructure, reducing the risk of data breaches.
6. User-Friendly Interface and Intuitive Experience
One of the reasons many users find EAC challenging is its interface, which can feel clunky and unintuitive. Mavlon, by contrast, focuses on user experience, providing a streamlined interface that makes syncing data between Outlook and Salesforce effortless. Mavlon’s intuitive design minimizes the learning curve, empowering users to integrate the tool into their daily workflows seamlessly.
Benefits of Mavlon’s User-Friendly Approach:
Reduced Learning Curve: With Mavlon’s intuitive design, users can quickly adapt to the tool without extensive training.
Streamlined Workflow: The clean interface makes it easy for users to access the features they need, reducing friction in day-to-day operations.
Increased Adoption Rates: A tool that’s easy to use is more likely to be embraced by teams, maximizing its value and impact.

Why Mavlon is the Ultimate Einstein Activity Capture Alternative?
If your business depends on Salesforce and Outlook to manage customer interactions, Mavlon is a must-have tool that bridges the gap in a way EAC simply cannot. By delivering a reliable, secure, and real-time data syncing solution, Mavlon enables sales teams to work more effectively, closing deals faster and achieving higher customer satisfaction. Its compatibility with Salesforce’s APIs and reporting features further enhances its appeal, allowing users to maximize Salesforce’s potential and create data-driven strategies that propel business growth.
Conclusion
Salesforce remains an indispensable tool for sales teams, and Outlook is equally valuable as a communication platform. However, EAC’s limitations—from data retention issues to API access restrictions—underscore the need for a Einstein Activity Capture alternative. Mavlon addresses these challenges head-on, offering businesses a seamless, secure, and efficient way to sync data between Outlook and Salesforce.
For businesses looking to streamline their CRM workflows, protect sensitive information, and harness the full power of Salesforce, Mavlon stands out as the clear Einstein Activity Capture alternative. By choosing Mavlon, sales teams can leverage the best of both platforms without compromise, driving performance, enhancing productivity, and ensuring peace of mind.
Learn more about how Mavlon can transform your Salesforce-Outlook integration and unlock new potential for your business. Visit Mavlon’s website to get started today.
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