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Writer's pictureAlex Jane

EAC Alternative for Syncing Emails


eac alternative for email syncing


Introduction


Salesforce is the backbone of countless businesses across the globe, powering critical operations and sales functions. With its extensive suite of tools, Salesforce has revolutionised customer relationship management (CRM) by offering companies the power to manage interactions, data, and automation in a highly effective way. However, for organisations using Microsoft Outlook for email and calendar management, syncing data into Salesforce has proven to be a major pain point, especially with the limitations of Salesforce’s Einstein Activity Capture (EAC).


While Einstein Activity Capture promises a seamless way to synchronise emails, events, and tasks between Outlook and Salesforce, it falls short in several key areas. This blog explores why businesses need to look beyond EAC for email syncing and why Mavlon is perfect alternative for EAC for email syncing Whether you’re frustrated with EAC’s storage limitations, delayed syncing, or its impending discontinuation of Salesforce for Outlook, Mavlon offers a superior and fully secure alternative.


The Problems with Einstein Activity Capture (EAC) for Syncing Email


Before we dive into the advantages of Mavlon, it’s crucial to understand the pain points that come with using Einstein Activity Capture, and why these issues have prompted users to seek more reliable alternatives. While EAC aims to automate the capturing of emails and events into Salesforce, its execution has left many users dissatisfied for several reasons:


1. Data Storage Problems


One of the most significant issues with EAC is where and how your data is stored. Instead of keeping all synchronised emails and activities within Salesforce’s secure environment, EAC opts to store this data on Amazon Web Services (AWS) servers. This brings up several red flags for businesses:


  • Limited Data Retention: For users on the standard EAC plan, data stored on AWS servers is automatically deleted after six months. This makes it difficult for companies to maintain long-term records, which are essential for strategic decision-making, customer relationship analysis, and compliance. The loss of this historical data could significantly disrupt business continuity.

  • Security Concerns: Storing sensitive customer information on third-party servers introduces unnecessary risks. AWS, while reliable, is not Salesforce's native platform, and some businesses feel uncomfortable entrusting such critical information to an external service. 


2. Lack of API Accessibility


Salesforce is known for its powerful API ecosystem that allows for extensive customisation and integration with other tools. However, because EAC stores data outside of Salesforce, this data cannot be accessed or manipulated through Salesforce APIs. The lack of API accessibility means:


  • Inability to Automate: Users cannot automate processes based on email and activity data captured by EAC. For example, if a company wants to trigger specific actions, reports, or workflows based on incoming emails or meetings, it’s impossible to do so with EAC.

  • Limited Reporting: Because the email and calendar data are stored outside Salesforce, it also becomes much harder to generate meaningful reports on customer interactions and sales activities.


3. Syncing Delays


Another major frustration is the delay in syncing data between Outlook and Salesforce. With EAC, emails and events can take up to 24 hours to appear in the system. This lag is unacceptable for sales teams, which rely on timely information to close deals quickly. A day’s delay could cost a business the chance to close an opportunity, which is particularly critical in fast-paced sales environments.

4. Impending Salesforce for Outlook Retirement


To compound the frustration, Salesforce has announced the retirement of Salesforce for Outlook, scheduled for December 2027. This tool, widely relied upon for syncing emails and calendar activities, will leave a void for many companies. For businesses looking for a reliable, ongoing solution to integrate Outlook with Salesforce, EAC is not a dependable replacement, leaving them scrambling for alternatives.






Why Mavlon is the Perfect Alternative to Einstein Activity Capture (EAC) for Email Syncing


Enter Mavlon, a Salesforce Outlook integration tool built specifically to address the shortcomings of EAC. Mavlon is designed to ensure that businesses can capture, sync, and manage emails, tasks, and events in real time—all without the pitfalls associated with EAC. Let’s look at why Mavlon is not just an alternative for EAC but the superior choice for email syncing.


1. Direct Data Sync to Salesforce—No External Servers


Unlike EAC, which stores synced data on AWS servers, Mavlon ensures that all your data is stored directly within Salesforce. This critical feature resolves several of the most glaring issues associated with EAC:


  • Full Control Over Data: With Mavlon, companies never have to worry about their data being stored outside of Salesforce. Everything is contained within your CRM environment, eliminating concerns about third-party data breaches or unwanted data deletions. All sensitive customer information stays within the Salesforce ecosystem, ensuring peace of mind for businesses and IT teams.


  • Unlimited Data Retention: Because the data is stored directly in Salesforce, you are not subject to the 6-month deletion cycle that EAC imposes. This allows businesses to maintain long-term access to their historical data, which is vital for year-over-year analyses, customer retention strategies, and compliance requirements.


2. Full API Access for Automation and Reporting


One of the most frustrating aspects of EAC is the lack of API access to captured data. Mavlon solves this problem by ensuring that all synced emails and events are fully accessible via Salesforce’s APIs. This opens up a world of possibilities for businesses looking to automate their workflows, enhance reporting, and make data-driven decisions:


  • Automated Workflows: With Mavlon, businesses can set up automations that trigger based on email and calendar activity, such as creating follow-up tasks when an important email is received or scheduling reminders for upcoming meetings, making it a perfect EAC alternative for syncing email

  • Comprehensive Reporting: Since Mavlon stores your email data within Salesforce, you can build custom reports and dashboards to track communication patterns, response times, and engagement levels. These insights can help sales teams improve their performance and customer interactions, hence a solid EAC alternative for email syncing.


3. Real-Time Syncing


Time is money, especially in sales. Mavlon ensures that emails and tasks are synced in real time, eliminating the frustrating delays that come with EAC’s 24-hour sync window. With Mavlon, as soon as you receive an email or schedule a meeting, the information is instantly synced to the relevant Salesforce record. The benefits include:


  • Faster Response Times: With real-time syncing, sales agents can respond to customer inquiries immediately, giving them an edge over competitors. Being able to take action without waiting for data to sync can be the difference between closing a deal or losing it.

  • Improved Customer Experience: Mavlon ensures that sales teams always have up-to-date information on their customer interactions. This reduces the risk of double emailing or missing out on important context in conversations, leading to a more professional and efficient customer experience.


4. Robust Customer Support


Mavlon doesn’t just stop at superior functionality—it also offers exceptional customer support. At Mavlon, customer support is considered a core feature, not an afterthought. The platform’s support team listens to users’ needs and frequently rolls out improvements based on feedback, ensuring that users always have the best experience possible.


Features of Mavlon: A Deep Dive


To fully appreciate the advantages of Mavlon over EAC, let’s look at some of its key features that set it apart as the best solution for email syncing in Salesforce:


1. Native Salesforce Integration


Mavlon integrates natively with Salesforce, meaning it is built to work seamlessly with the platform’s existing infrastructure. This ensures full compatibility, maximum performance, and easy setup without requiring third-party tools or complex configurations.


2. Customizable Syncing


Mavlon gives users full control over what data they want to sync. Whether it’s emails, calendar events, or tasks, users can configure syncing settings according to their specific needs. This flexibility allows businesses to tailor Mavlon to their workflow without unnecessary data clutter.


3. Real-Time Insights


With Mavlon’s real-time sync and reporting capabilities, users can track their email engagement directly in Salesforce. Sales managers can gain insights into communication patterns, customer response times, and agent performance, helping them optimize their teams and close deals more effectively.


4. Secure and Compliant


Data security is a top priority for Mavlon. With data being stored directly within Salesforce and no third-party servers involved, Mavlon ensures compliance with the highest security standards. Businesses can rest assured that their sensitive information is safe, private, and fully under their control.





Mavlon: The Perfect Solution for the Future of Salesforce Email Syncing


As businesses prepare for the retirement of Salesforce for Outlook and the ongoing challenges posed by EAC, it’s clear that Mavlon offers a robust, secure, and highly effective alternative. With its native Salesforce integration, real-time syncing, API accessibility, and full data control, Mavlon is designed to meet the email syncing needs of modern businesses.


By switching to Mavlon, companies can eliminate the frustrations and limitations of EAC while gaining full control over their email and calendar data. Mavlon’s customer-centric approach and focus on security, efficiency, and automation make it the ideal solution for Salesforce users looking to streamline their workflows and maximise productivity. All this makes Mavlon as a perfect alternative for Einstein Activity Capture (EAC) for syncing emails.


Don’t settle for subpar email syncing. Get started with Mavlon today and experience seamless, secure, and real-time integration that enhances your Salesforce experience.




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